It's a viral marketing video fabricated to entice bloggers and news services, but it is funny. Family warning: This video does explain how babies are made.
In fact, making babies is the entire joke because Singapore, which turns 46 years-old on 9 August 2012, has very publicly been wringing its hands about low birthrates for a while now. Last year after learning that the total fertility rate for 2010 stood at only 1.16 – nowhere near the replacement level of 2.1 – Lee Kuan Yew (Prime Minister of Singapore for its first 25 years) famously warned that an aging Singapore would face Japanese-style stagnation after the burgeoning economic expansion that marked the country's history since independence. Mentos has given the nation's adults a new civic duty.
Update (8 Aug 2012): James Fallows one of our favorite American writers about China and East Asia has picked up on the ad sensation for the Atlantic. Hat tip: The Dish.
Update (8 Aug 2012): James Fallows one of our favorite American writers about China and East Asia has picked up on the ad sensation for the Atlantic. Hat tip: The Dish.
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